How to Run a Successful YouTube Contest (2021)

How to Run a Successful YouTube Contest in 2021

Holding contests and Youtube giveaways are a Youtube marketing strategy to gain subscribers, more social followers to build an online community, more e-mail subscribers, traffic growth, drive sales ROI, to win leads, increase engagements in terms of likes, comments, and shares—all of which promote your rankings by YouTube algorithm.

Contests help you to promote your Youtube channel by inspiring and influencing people to participate for a gift you ensure to give to the winner. They help viewers interrelate, communicate and feel associated to your organization.

Many Youtubers buy Youtube subscribers cheap to increase their contest participants, status and ranking of their channel. In this blog, we will tell you how to run a youtube contest and the fundamentals for hosting it, with YouTube giveaway rules to get you enjoying a successful one.

How you can organise a YouTube contest 

1.    Set your target goals

  YouTubers who are clear about their objectives before planning a YouTube giveaway contest could achieve optimum results than those who went without a key strategy.

Your goals need to be smart,

·      S- specific

·      M- Measurable

·      A- Attainable

·      R- Relevant

·      T- Timely

Ask yourself, do you just need subscribers or more views and treat the audience with required calls to actions.

 

2.    Choose a relevant, stellar and striking prize

   Your prize is the subject key for what your target audience will participate. Check your YouTube analytics to find details about your audience. Your viewers' reward should be something that they want, choosing something otherwise would send them away, and you won't get your desired outcome. You can choose a product, service or experience to influence and inspire viewers to contribute.

 

3.    Choose between YouTube contest ideas 

A.   Sweepstakes and Youtube giveaways 

Sweepstakes are easy to establish and participate in. These contests boost engagements across multiple platforms in short period of time.

B.    Caption contest 

These contests enable an interchange of ideas, art and suggestions among Youtubers and their target audience. 

C.    Comment below

To increase your engagement on your Youtube channel you can, ask for Youtube random comments which work as a YouTube giveaway strategy.

D.   Talent contest 

Ask your viewers to submit their creations. This can work as a challenge to them.

E.    Content suggestion contest 

You can hold Youtube giveaways or the target audience who give you the best ideas or suggestions to work upon in your next creation.

F.    YouTube Dare Contest

Challenge your viewers to help you to reach a certain number of subscribers in return of a video they want you to watch. 

G.   YouTube Customer Advocacy Contest 

Through these contests you can ask consumers to submit a video or comment about your product/services as a suggestion to improve.

 

4.    Define proper content Rules

    You must follow all Youtube official rules for every YouTube Contest that you organize.

The rules that you specify must:

• ·  Contain a link to YouTube's Community Guidelines and let your audience know that acquiescence failure will get them striped from the Contest.
• ·      Mention all the compulsory rules, laws and permissions.
• ·      Follow YouTube's Terms of Service.
• ·      Mention how and where your audience can enter a contest.
• ·      Include the number of times a participant can access the Contest.
• ·      Reveal the start and end date
• ·      Specify any age or location constraint.
• ·      Make vibrant how and where the announcement of the winner will be made.
• ·      Disclose the prize to your audience and how the winner can obtain it.
• ·      Disclose any sponsorship.

 

5.    Promote your YouTube giveaway contest

  Promoting your giveaway is very important to drive traffic towards your YouTube contest.

A.   Create a video to announce YouTube giveaway contest- Make a video on YouTube introducing the giveaway contest, the prize, and instructions on how users can register for the same, and make sure include a strong call-to-action.

B.   leverage your high performing videos- Use your older videos who gave you maximum subscribers, engagement and views (using analytics you can find the videos) to promote your giveaway on that video

C.    Cross promote your contest on social media- You must build awareness for your contest and make sure that you put your event in front of as many target audiences as possible. Upload your contest info on Facebook, Instagram, Linked In, and Twitter to get maximum reach and exposure.

D.   Use Email Autoresponders to Contact All Contestants- Email autoresponders let you interact everyone who has participate in your Youtube contest. It further helps you to personalize any follow-up announcement you have make with viewers who enter your contest. You can even send them distinct declarations or proposals after your contest ends.

 

6.    Leverage YouTube analytics to study statics of traffic as the contest grows

    Defining and analysing the statistics, helps you to improve by eliminating low-quality leads from your list. Obliterate email addresses from viewers who didn’t confirm their email address and/or giveaway confirmation emails. Then, abridged your email list to only the active and capable leads

 

7.    Announce the winner

  You can make an awesome video proclaiming the Youtube giveaway winner/winners. All participants will watch this much awaited video to find out whether they won. But by making it enjoyable, you can get even more viewership and engagements

 

I hope you found this as a useful blog to organise a successful YouTube giveaway.

Feel free to share!